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August 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
HD FUN & GAMES
Published: February 1, 2007

February marks the first anniversary of Gameplay HD, the HD channel dedicated to the world of videogames. Broadcasting in 1080i with Dolby Surround, Gameplay HD is the brainchild of Voom HD's VP/programming & development Mark DeAngelis and executive producer Rob Faris.
HD STORYTELLING
Published: January 2, 2007

This issue looks at both independent filmmaking and the affect lower-cost HD tools have had on a producer’s ability to tell a story. Dr. Paul Cahill is one such storyteller. Now retired, Cahill taught filmmaking at Cal State/Sacramento, and has also produced and directed PBS programming, promos and commercials over the past 25 years, initially shooting on 16mm film, Sony’s Trinitron camera and Ikegami broadcast models, and more recently, on Mini DV.
LOOKING BACK, AND AHEAD
Published: December 5, 2006

One way that we, here at Post, like to evaluate the past year is by comparing the number of studios that have opened versus those that have closed. After 9/11, that ratio was not looking too promising, but fortunately the industry has regained its footing and 2006 saw many new facilities coming online.
EDITING ADVICE
Published: November 6, 2006

Video pros who attended NAB New York were able to check out the latest technology and attend sessions that provided instruction on numerous digital media production tools. The show also presented keynote speeches, hosted by Post’s Ken McGorry, providing insight to the art of long- and short-form editing. One keynote, focusing on the latter, featured award-winning spot editor Chris Franklin, who reflected on his 25-year career.
BRAINBOX PUTS XDCAM HD TO WORK ON NEW REALITY SERIES
Published: October 16, 2006

BETHESDA, MD - Brainbox Productions (www.brainbox.tv), here, recently purchased four Sony XDCAM HD cameras, which the studio is using to shoot an upcoming unscripted reality series for TLC. "The Untitled Richard Davis Series," as it's being referred to in-house, started as Flip This House, detailing the pressure of assembling a crew and renovating a property for quick resale. The next iteration will more closely follow Davis and the inner workings of his real estate company.
MAKING MUSIC
Published: October 16, 2006

Sound libraries can be an editor’s best friend. It’s easy to grab a CD off the shelf and find well-produced tracks that represent any number of musical genres. Pricing is flexible, depending on usage, and now, with Internet delivery becoming a reality, those stacks of CD cases that litter many studios can just about be eliminated.

GRAMERCY POSTS SECOND SEASON OF A&E'S 'INKED'
Published: September 11, 2006

NEW YORK - Gramercy Post (www.gramercypost.com) recently completed audio post on 20 episodes for the second season of AandE's popular reality series, Inked. The show focuses on the staff of a Las Vegas tattoo parlor based in the trendy Palms casino. 
SOUNDS GOOD
Published: September 8, 2006

The annual AES show takes place in San Francisco next month, and while the convention will have slant toward the business of "live sound," indications show the audio post scene is thriving. In recent weeks, a number of facilities have come online, while others have made significant upgrades.
SIGGRAPH 2006
Published: August 11, 2006

SIGGRAPH, the annual conference for computer graphics and interactive techniques, took place in Boston earlier this month, marking the show’s first trip to the northeast in more than a decade. Post-show figures report attendance of just under 20,000, with more than 230 exhibitors, including 76 first timers.
AUTODESK DEBUTS MAYA 8 & MAX 9
Published: July 31, 2006

BOSTON – Autodesk (www.autodesk.com) is at this year’s SIGGRAPH show with 3D tools that are designed to “make the story come alive.” The company is debuting new versions of its Maya and 3DS Max applications, both of which have been enhanced with performance, productivity and pipeline efficiencies.
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