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October 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
ENVIRONMENTAL RESPONSIBILITY
Published: November 1, 2007

The NY AES was held last month, and there were a number of new product introductions, many of which can be found in our News and Products sections. But talking with several companies at the show revealed more than just new audio tools. Many are responding to legislation that demands manufacturers create more environmentally-friendly products.
FROM WEB TO SILVER SCREEN
Published: October 1, 2007

Writer, producer, director Neil Mandt is a realist. When he set out to create Last Stop for Paul with his brother Michael and cinematographer Marc Carter, he had visions of television broadcast and DVD release. But by using the Web, he was able to generate considerable interest in the film. Its festival track record includes more than 30 awards, making it one of 2007’s most successful independent films. And soon, Last Stop for Paul will see true theatrical release.
CHAINSAW TAPS EUROPEAN MARKET
Published: September 26, 2007

BUCHAREST, ROMANIA — Chainsaw Europe (www.chainsaweurope.com) recently posted a feature by Romanian filmmaker Nae Caranfil. Restul e tacere (The Rest is Silence) is the story of the making of the first Romanian feature — The War of Independence — at the beginning of the 20th Century, and had one of the largest budgets in Romanian film history at 2.6 million Euros.
A U.K. TALENT SEARCH
Published: September 4, 2007

David Peto co-founded London’s Unit (www.unit.tv) a little over a year ago, basing the editing, grading, VFX and mixing facility on an all-Apple workflow. The studio has 19 suites that rely on Final Cut Studio, Shake, After Effects, CineForm and Combustion, and has seen steady growth working on commercial and broadcast projects.
ANIMATION MENTOR HOLDING CLASS ONLINE
Published: August 8, 2007

SAN DIEGO – Animation Mentor (www.animationmentor.com) offers an 18-month, online program that teaches students the fundamentals of character animation. The program, says Animation Mentor CEO/president Bobby Beck, is divided into six quarters and begins with students learning how to animate a bouncing ball.
AUTODESK ACQUIRES SKYMATTER, SHOWS '2008' RELEASES
Published: August 6, 2007

SAN DIEGO – Autodesk came to SIGGRAPH with a number of goals, says senior VP, media & entertainment Marc Petit. The company is looking for feedback and suggestions from its user base, as well as launching new products. User groups and product demos are also being offered to develop 3D talent. And breaking at the show is the announcement of the acquisition of Skymatter, the maker of Mubbox, a powerful and easy-to-use, brush-based, 3D sculpting application.
POST SCRIPT: NEW MEDIA CHALLENGES AGENCIES
Published: August 1, 2007

NYC's Guerillafx recently hosted a New Media Roundtable during which a selection of agencies discussed the challenges they've faced in getting their clients' messages into emerging mediums.
BILL CLINTON ADDRESSES PROMAX/BDA
Published: June 29, 2007

Those who attended the Promax/BDA show in New York last month had a chance to listen to one of the country’s great communicators. Former President Bill Clinton addressed a standing room only crowd, spending nearly an hour on the importance of branding a message.
DESIGN TRENDS
Published: June 1, 2007

Studios that provide broadcast design services are faced with unique storytelling challenges. It’s more than just using digital tools to create a nice look. The end results have to quickly reflect the theme and personality of the show or network, and even of its viewers. This identity will serve as a calling card, reaching beyond broadcast to print and the Web.
BEING RESOURCEFUL
Published: May 2, 2007

Indie filmmaking is as much about resourcefulness as it is about storytelling. Optimus, the full-service finishing house known for its commercial work, is aware of the challenges indie filmmakers face and does its best to support the independent community. The studio recently transferred and color corrected Milwaukee-based director Chris Smith’s The Pool.
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