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December 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
AUTODESK DEBUTS MAYA 8 & MAX 9
Published: July 31, 2006

BOSTON – Autodesk (www.autodesk.com) is at this year’s SIGGRAPH show with 3D tools that are designed to “make the story come alive.” The company is debuting new versions of its Maya and 3DS Max applications, both of which have been enhanced with performance, productivity and pipeline efficiencies.
PROMAX/BDA HITS NYC
Published: July 6, 2006

Last month, Promax/BDA took place in New York City, with designers and marketing execs coming together to discuss the state of broadcast design. The show was attended by more than 3,400 — up from last year — and plans are already in the works for next year’s return to The Big Apple.
BIG BUCK BUYS
Published: June 8, 2006

For a number of years now, Post has been covering democratization, a trend where post tools have become more affordable and therefore available to more creative professionals.

LAS VEGAS REVIEW
Published: May 10, 2006

As our May issue closed, the Post staff had just returned from Las Vegas, having attended the annual NAB show, also known as “The World’s Largest Electronic Media Show.” NAB’s 1,400 exhibitors attracted just over 105,000 attendees this year, and as busy as we were at the show — meeting with manufacturers, seeing technology demos, attending press events — I feel we only saw a fraction of what it had to offer.

SONY'S XDCAM HD CAPTURES IDITAROD
Published: May 10, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disc media. So off to Alaska Falstad headed to capture the annual Iditarod dog-sled race, where the variable frame rate PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

 

GRASS VALLEY'S INFINITY LINE LETS USER CHOOSE MEDIA
Published: May 8, 2006

NEVADA CITY, CA - Thomson and its Grass Valley (www.grassvalley.com) brand introduced its new Infinity series, which includes an IT-based multi-format camcorder and digital media recorder. The ENG/EFP product line is designed to allow users to choose the format and media they are most comfortable with.

JVC EXPANDS PRO HD LINE
Published: May 8, 2006

WAYNE, NJ – At NAB, JVC gathered members of the press to reflect on the success of its GY-HD100 camcorder, as well as to introduce two new Pro HD products. JVC reports that there are now 12,000 GY-HD100 HDV cameras in the field, being used in applications that range from features (Madagascar) to television shows (Inked) to promos and opens (Good Morning America).

SONY'S XDCAM HD TAKES ON IDITAROD
Published: May 8, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disc media. So off to Alaska Falstad headed to capture the annual Iditarod dog-sled race, where the variable frame rate PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

 

SONY UPGRADES UMD AUTHORING TOOL
Published: April 26, 2006

LAS VEGAS – Sony continues its support of the UMD format with the introduction of UMD Composer 2, a software-only solution that allows users to encode and multiplex content, create interactive elements, and generate the final disc image. The company says over 30 facilities worldwide are currently using UMD Composer to create content for the UMD format that runs on its popular PSP portable gaming system.

JVC EXPANDS PRO HD LINE WITH NEW CAMCORDERS
Published: April 25, 2006

LAS VEGAS – At NAB, JVC gathered members of the press to reflect on the success of its GY-HD100 camcorder, as well as to introduce two new Pro HD products. JVC reports that there are now 12,000 GY-HD100 HDV cameras in the field, being used in applications that range from features (Madagascar) to television shows (Inked) to promos and opens (Good Morning America).

 

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