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August 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
APPLE SHOWS 17-INCH MACBOOK PRO & FINAL CUT STUDIO 5.1
Published: April 24, 2006

LAS VEGAS – Apple introduced a 17-inch version of its MacBook Pro at NAB. The new mobile workstation will begin shipping next week and incorporates the Core Duo architecture with 2.16 GHz processors.

DIGIDESIGN SELLS 1,000TH ICON, DEBUTS PRO TOOLS HD 7.2
Published: April 24, 2006

LAS VEGAS – At Avid’s NAB press conference, the company’s Digidesign (www.digidesign.com) business announced that is has sold its 1,000th Icon mixing console, a 48-fader dual-operator D-Control to Walt Disney Pictures and Television. The mixing console will be used to mix the next season of the hit television show Lost. The company also announced further integration with Avid’s Media Composer line of nonlinear editors.

NEWTEK SHOWS LIGHTWAVE 9 & LOW-COST NLE
Published: April 24, 2006

LAS VEGAS – NewTek (www.newtek.com) is showing a powerful, yet low-cost nonlinear editor at NAB that allows users to mix HD and SD video all on the same timeline. Priced at $495 and scheduled to ship this summer, SpeedEdit supports AVI, QuickTime, Flash and MPEG formats.

THE 'B' IN NAB
Published: April 7, 2006

The annual NAB show attracts as many as 100,000 attendees to Las Vegas every April for the purpose of checking out the latest in broadcast technologies. But, as anyone who frequents iTunes knows, the meaning of broadcasting is changing, and you no longer have to be a network or TV station to distribute content.

SONY'S XDCAM HD TAKES ON IDITAROD
Published: April 6, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its upcoming NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disk media. So off to Alaska Falstad headed to participate in the annual Iditarod dog-sled race, where the PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

KFC'S 'TOP SECRET CODE' CRACKED
Published: March 16, 2006

CHICAGO – Agency FCB, here, recently came up with a marketing idea for client KFC that combats a television audience’s willingness to skip over commercials while promoting the restaurant chain’s Buffalo Snacker sandwich, and even rewarding astute viewers for paying attention in return.

NAB, UMD, KFC...
Published: March 6, 2006

With NAB only weeks away, a number of manufacturers have already shown their hand, revealing what they'll have on display in Las Vegas.

SPITFIRE AUTHORING FOR UMD FORMAT
Published: March 6, 2006

SANTA MONICA, CA - Spitfire Media (www.spitfire-media.com)
got into UMD authoring right after Sony introduced the PSP in early 2005. The studio has an ongoing relationship with Universal, having authored a number of DVD titles, and found itself in a position to take on UMD work for titles it was already familiar with.

NAB POST|PRODUCTION WORLD OFFERING NLE TRAINING
Published: February 21, 2006

LAS VEGAS - Editors looking to brush up on their skill or learn additional applications might want to attend this year's NAB Post|Production World Conference (www.nabshow.com), which returns to Las Vegas on April 21-27 for the third year. The event is the result of a collaboration between Future Media Concepts and the National Association of Broadcasters, and offers attendees the opportunity to sit in on any of 200 technical and business session, many of which focus on editing applications.

REEL ADVICE
Published: February 1, 2006

3D Training Institute and The Fashion Institute of Technology teamed up to host the "3D Animation Career Advancement Seminar" last month, offering attendees advice on how to find work in the animation industry. The two-hour discussion featured three panelists, all of whom are active in the animation industry and influential in the hiring process.

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