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July 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Post Script: Composing 'The Raven'
Published: May 22, 2012

Composer Lucas Vidal and his LA-based Music and Motion Productions (www.mumoproductions.com) completed work on The Raven, a 19th Century tale of Edgar Allan Poe and the influence his writings have on a serial murderer. The film stars John Cusack as the author, who teams up with a detective to keep his tales from becoming a reality. Poe’s own interests are shaken when the woman he loves, herself, becomes a target.
The Art of Compositing
Published: May 15, 2012

It could be said that the compositing process is where things all come together, be it in a feature film, commercial or television program. Compositors have a keen eye, and it’s their job to not only combine elements in a scene, but to actually help sell the effect to the audience. Roto, keying and tracking skills serve as the foundation of their craft, and success comes in creating a believability that goes without questioning.
VFX for TV Series
Published: April 9, 2012

Artists working on visual effects for television series take pride in both the quality of their work and the efficiencies they’ve achieved to get results in such a short timeframe. Jim Clark of Hive FX says VFX for a television series often  have to be produced at one third the budget and one third the time of a feature film. He credits his studio’s pipeline with making that kind of turnaround possible.
Post Script: NLE Battles
Published: April 4, 2012

I recently moderated a panel at the SXSW show in Austin, TX. The topic focused on pros who made the switch from Apple’s Final Cut Pro to Adobe’s Premiere Pro, and in each case were using Dell workstations (T5500 or T7500) configured with Nvidia (Quadro and/or Tesla) graphics cards.
Sound Library Update
Published: March 8, 2012

Competition among sound library providers is fierce. Not only do companies have to offer high-quality music and/or effects — in HD or 5.1, too — but they also have to make these cues easy to find and deliver via well-thought out, user-friendly Websites.
This month, Post spoke with a range of providers that specialize in music — with and without lyrics — and those offering high-quality sound effects. Here, they discuss trends, competition, delivery options and new releases planned for the year ahead.
Post Script: SuperExploder set to blow
Published: March 5, 2012

Northern Lights (http://northernlightspost.com) in NYC is dramatically expanding the audio services side of its business with the recent launch of SuperExploder. Northern Lights initially added audio post to its list of offerings four years ago. SuperExploder will use that original John Storyk-designed 5.1 suite, and will add more this summer.
Reality TV
Published: February 16, 2012

For many, reality TV is a guilty pleasure. Television viewers love the unscripted nature of the genre, the (perceived) unpredictability and the chance that anything can (and sometimes does) happen.
Post Script: Aardman's art of stop-motion
Published: February 2, 2012

Director Peter Lord, founder of the UK-based, Oscar-winning Aardman Animations, was in NYC recently to promote his latest film for Sony, The Pirates! Band of Misfits, which stars the voice talents of Hugh Grant, and Jeremy Piven. The stop-motion animated film was adapted from a book by Gideon Defoe and follows a band of pirates out to prove their worth.
Post Script: Animation updates
Published: December 29, 2011

Last month, in this space, we looked at some of the latest news coming from Luxology, which is turning 10. This month, we continue with news from the animation business, specifically looking at the latest announcements from Maxon and NewTek.
Post Script: Avid gets busy
Published: November 9, 2011

Avid’s been busy in recent weeks with several new announcements regarding the company’s pro audio and video editing products. In mid-October, in conjunction with the annual AES show, the company introduced Pro Tools 10, and only a few days later, Avid pre-briefed Post on its next Media Composer releases, which begin shipping on November 15.
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