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October 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Post Script: Resourceful filmmaking
Published: February 4, 2013

Post has long covered affordable technologies that can improve workflows, lower production costs and expand the user base. This month, we have a feature on Visual Effects Plug-Ins (page 26), which do much of the aforementioned. Companies like Digieffects and Red Giant see the industry expanding thanks to new digital cameras and apps like FCP, and are releasing plug-ins geared toward those very users.
Post Script: Reinventing Autodesk's Smoke
Published: January 3, 2013

On December 17,  Autodesk “finally” released Smoke 2013, the latest version of its Mac-driven editing and visual effects tool. I say finally because it was supposed to come to market in September, but ran into “some snags,” says senior product marketing manager Marc Hamaker. The extra time, however, allowed the company to take in even more user feedback — over 31,000 downloads were made during the beta period — enabling Autodesk to deliver an end product that’s “more aligned with what the market needs,” he notes.
On-Set Dailies
Published: December 14, 2012

Whether it’s the securing of camera files or the creation of media for editorial, the dailies process is considered by many where ‘post’ begins. While the terms “on-set” and “digital dailies” are often mentioned during the production and post processes, what they mean will depend on whom you ask.
Sound designer Gary Rydstrom details 'Wreck-It Ralph' and 'Lincoln'
Published: December 3, 2012

SAN RAFAEL, CA — For Academy Award-winning sound designer and film mixer Gary Rydstrom (Terminator 2: Judgment Day, Saving Private Ryan, Jurassic Park, Titanic), 2012 was a busy year. He lent his talents to the animated hits Brave and Wreck-It Ralph, as well as to Steven Spielberg’s historical live-action drama Lincoln. The films actually represent several years of thought and development from a sound design perspective, with Rydstrom moving back and forth from project to project as each moved forward in production and post.
Post & Politics
Published: November 7, 2012

Political coverage is not something you’d typically find in the pages of Post, but with it being an election year, we thought the timing was right. We touched base with the NAB, VES and Post New York Alliance to find out about the issues that are of concern to their members, and how — if at all — they are working with politicians to address those concerns.
Director's Chair: Jim Field Smith - 'Butter'
Published: October 8, 2012

NEW YORK — On October 5th, Radius-TWC released Butter, a new comedic feature that looks at the competitive world of butter carving in the heartland of America.
Composer Michael Bacon: 'Downtown Express'
Published: October 5, 2012

NEW YORK — Composer Michael Bacon (www.michaelbaconmusic.com) is the brother and bandmate of a famous actor with the same last name, yet he’s never lived in LA. Instead, Michael Bacon has built his career in New York City, operating several midtown studios over the past 25 years, and currently working from two floors of his co-op on the Upper West Side of Manhattan.
Advertising & the Internet
Published: October 5, 2012

Many brands have embraced the Internet as a way to engage consumers beyond what can be accomplished in a broadcast capacity. Experiences can range from informative to entertaining to interactive, and with mobile devices becoming even more ubiquitous each year, the opportunities to connect with a target audience continue to grow.
Working It: How this grad landed her first gig
Published: September 11, 2012

Amy Rosenberg graduated from Indiana University in May, and through her own legwork, networking and maximizing of opportunities, has scored her first position as an editor’s assistant at Hooligan (www.hooligannyc.com) in New York City. 
Student To Pro
Published: September 5, 2012

Finding your first job can be a humbling experience, particularly for those who have grand ideas of creating video, film and animated projects upon graduation. The right schooling is important, but attitude and ambition also has a lot to do with achieving success in securing a paid position.
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