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August 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Post Script: Commercial Workflows
Published: February 1, 2011

This month, Post looks at workflows for commercial productions, following footage as it is acquired, transcoded (or not), edited and conformed. At each stage of production and post, pros need to be able to handle, process and store footage that is increasingly being captured with newer cameras from Red, Arri, Sony and Canon.
VFX: 'The Fighter'
Published: January 4, 2011

SANTA MONICA - Comen VFX (www.comenvfx.com) served as the sole visual effects house for the feature film The Fighter, directed by David O. Russell. The film stars Mark Wahlberg as boxer “Irish” Micky Ward, who is trained by his half brother, played by Christian Bale, in the years leading up to him turning pro. Here, Post speaks with Comen VFX producer Josh Comen and VFX supervisor Tim Carras about the studio’s work on the film, which included handling the effects for more than 380 shots, many of them invisible.
Post Script: SeamBi creates new ad opportunities
Published: January 3, 2011

SeamBi has developed technology that enables brands to seamlessly integrate their product or message into finished television content. The technology is DVR-proof, and, unlike traditional spots, cannot be skipped since it is a part of the show itself.
Post Script: Sound Lounge expands
Published: December 6, 2010

While many studios have behaved cautiously during the shaky economy, NYC’s Sound Lounge is expanding its facility and services, hoping to become more of a full-service audio post house and further grow its long-form business.
SWOT: Gnomon on Education
Published: December 6, 2010

Gnomon is a brick & mortar institution that teaches approximately 350 students every term. The school specializes in visual effects and videogame design, and was founded in 1997. They also offer online and DVD-based training, and in January, will launch an initiative with the Stan Winston family to offer instruction in character and creature development. The school is also now offering an accredited three-year program that offers a year of entertainment design training and two years of digital production.
Prepping for a 3D stereo job
Published: October 29, 2010

For the team at Sway Studio in Culver City, stereo 3D is more than a business, it’s also a hobby that a number of their creatives are passionate about. Take for example VFX supervisor Aaron Powell: he shoots his own stereo 3D content and is working on a gallery showing of his work.
Keyframe handles VFX for 'Lost Girl,' 'Warehouse 13'
Published: October 13, 2010

NIAGARA-ON-THE-LAKE, ONTARIO — Keyframe Digital Productions (www.keyframe.ca) is working on the visual effects for 13 one-hour episodes of the new, original fantasy-noir series, Lost Girl. The series will air on Canada’s Showcase in the fall and was developed by Prodigy Pictures in association with Canwest Broadcasting and Showcase.

SMPTE conference to address multi-platform challenges
Published: October 12, 2010

HOLLYWOOD — SMPTE’s Annual Technical Conference & Expo (www.smpte.org) will take place on October 26-28, but the day before the event, the organization is hosting a pre-conference symposium dubbed the “Digital Media Ecosystem Essentials Seminar.” On Monday, October 25, the pre-conference symposium will address many of new challenges presented by the multi-format world.
Post Script
Published: October 5, 2010

VFX in NYC
Cover Story: Motion Theory Hits Bullseye for Target
Published: September 2, 2010

VENICE, CA — Target has long been a friend to the consumer, offering low-cost deals on all sorts of seasonal clothing, electronics and home goods. Now, the retailer is extending its business with the addition of a fresh grocery department within select stores.
To get the message out, Target worked directly with creative production studio Motion Theory (www.motiontheory.com) to produce a fully-animated :30 spot that resembles many of today’s animated features. Here, director Chris Riehl details the creative process and the pressure of creating Pixar-style animation in just a few weeks.


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