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July 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
SWOT: Gnomon on Education
Published: December 6, 2010

Gnomon is a brick & mortar institution that teaches approximately 350 students every term. The school specializes in visual effects and videogame design, and was founded in 1997. They also offer online and DVD-based training, and in January, will launch an initiative with the Stan Winston family to offer instruction in character and creature development. The school is also now offering an accredited three-year program that offers a year of entertainment design training and two years of digital production.
Prepping for a 3D stereo job
Published: October 29, 2010

For the team at Sway Studio in Culver City, stereo 3D is more than a business, it’s also a hobby that a number of their creatives are passionate about. Take for example VFX supervisor Aaron Powell: he shoots his own stereo 3D content and is working on a gallery showing of his work.
Keyframe handles VFX for 'Lost Girl,' 'Warehouse 13'
Published: October 13, 2010

NIAGARA-ON-THE-LAKE, ONTARIO — Keyframe Digital Productions (www.keyframe.ca) is working on the visual effects for 13 one-hour episodes of the new, original fantasy-noir series, Lost Girl. The series will air on Canada’s Showcase in the fall and was developed by Prodigy Pictures in association with Canwest Broadcasting and Showcase.

SMPTE conference to address multi-platform challenges
Published: October 12, 2010

HOLLYWOOD — SMPTE’s Annual Technical Conference & Expo (www.smpte.org) will take place on October 26-28, but the day before the event, the organization is hosting a pre-conference symposium dubbed the “Digital Media Ecosystem Essentials Seminar.” On Monday, October 25, the pre-conference symposium will address many of new challenges presented by the multi-format world.
Post Script
Published: October 5, 2010

VFX in NYC
Cover Story: Motion Theory Hits Bullseye for Target
Published: September 2, 2010

VENICE, CA — Target has long been a friend to the consumer, offering low-cost deals on all sorts of seasonal clothing, electronics and home goods. Now, the retailer is extending its business with the addition of a fresh grocery department within select stores.
To get the message out, Target worked directly with creative production studio Motion Theory (www.motiontheory.com) to produce a fully-animated :30 spot that resembles many of today’s animated features. Here, director Chris Riehl details the creative process and the pressure of creating Pixar-style animation in just a few weeks.


New Business: Stereo 3D Conversion
Published: September 2, 2010

Inner-D is a new 3D stereo conversion studio that just completed its first job, Weinstein Company’s Piranha 3D. The studio (www.inner-d.com) managed the 35mm 2D-to-3D conversion process, as well as first pass color grading and finishing for the film. At press time, Inner-D was getting ready to move into space in North Hollywood, where founder Grant Boucher says they’ll be able to handled conversion on as many as four features at a time.
AVID'S NEW ISIS
Published: August 10, 2010

As this issue was going to press, Avid announced that it is expanding its ISIS shared storage product family with the introduction of the ISIS 5000. The company introduced the flagship Unity ISIS back in November of 2005, and James Frantzreb, Avid’s senior marketing segment manager for broadcast and storage, says the ISIS file system has since “been proven in the most demanding and high-profile media production environments in the world.”

EXPANDING THE BUSINESS
Published: July 13, 2010

Last month in this space, I mentioned what I perceived as a slight hiring trend throughout the industry. Another month has gone by, and we’ve come across numerous similar announcements. I call it: “good news.”

GETTING THE JOB
Published: May 28, 2010

During any given month, Post will learn of new hirings at studios throughout the industry. But this month there seemed to be more activity than usual. While the industry as a whole may not be on a hiring spree, there are positions out there.

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