The video combines still photography with motion graphics and is based on Nike’s “Women’s World Cup” print, television and Web campaign. “The Greatest Team You’ve Never Heard Of” – the US Women’s National Team – is highlighted through still photography given hyper-real treatments.
Exopolis used Adobe After Effects to animate the photos, giving them subtle movement that give the impression the women are breathing against a backdrop of vector graphics patterns, bleeding ink blotches and other painterly textures. Bold block typeface introduces the players and their positions.
Humma-Humma’s Chris Smith provided the moody breakbeat score.
