Prior to joining BBDO in 1996, Friedman was an assistant producer at the now defunct N.W. Ayer. She also worked for a post production facility in Singapore for a year. Her advertising career began in 1993 with a position in media planning at Grey Advertising.
Friedman’s reel boasts numerous visual effects and animation-laden TV commercials, including work for M&M’s. She’s also produced TV spots for brands such as Pepsi, eBay, Pizza Hut, Frito-Lay and Cingular.
