The duo chose to release the feature on DVD using CustomFlix DVD on Demand, while simultaneously promoting it through a grassroots marketing campaign with the governing body USA Hockey, as well as teams in the National Hockey League. In less than two months from becoming available for pre-order on Amazon.com, In the Crease became Amazon.com’s No. 1 sports DVD.
CustomFlix manufactures professional-quality DVDs on demand, as customers place orders, helping filmmakers get their releases out to the market without the typically high up front costs associated with traditional distribution. A CustomFlix E-Store allows them to monitor, in realtime, the sales rank of their DVD. The DVD on Demand service gives filmmakers the opportunity to distribute their films in multiple formats – as a video download, on DVD, or both.
