One of the spots features program host Jeff Corwin, who tells viewers about conservation. “Small steps can make a big difference,” says Corwin, who appears before a white background. As he speaks, key words appear, reinforcing the message. The green color scheme ties in with the Animal Planet and R.O.A.R logo.
Zona established a number of elements for the animal advocacy campaign, including the logo, color branding, font family and style guide. Zona director/creative director/designer Zoa Martinez led the team, which also included executive producer Dennis Fluet, senior designer Mark Lee, designer Agnes Nowakowska, and senior compositor/animator Andre Sam. The studio used Adobe After Effects, Illustrator and Photoshop on the project, along with Apple Final Cut Pro.
