Looking at your Netflix home screen or the “What’s Showing” list for a local theater, it’s readily apparent that the visual bar for films, episodic series and video games continues to rise, alongside ...
January 10, 2024
Virtual production is a rapidly-evolving field, and motion control plays an important supporting role in its development. We are excited about the future of these technologies and the new creative pos ...
We are seeing the idea of highly immersive visual experiences come to life, things we’ve designed in sci-fi films such as Iron Man’s heads-up display (HUD) now transitioning into realtime AR views of ...
As a VFX producer, adapting to virtual production (VP) initially seemed like an uphill battle. It involved learning a new production language and understanding the technology's nuances, much like lear ...
January 4, 2024
As in-person brand activations and experiences are enjoying a resurgence, it’s becoming clearer that one-to-one connections are proving more valuable. Why? Because people enjoy sharing new discoveries ...
December 20, 2023
The inevitability of AI's presence prompts reflection, and as a seasoned professional in the industry, I find myself wavering between enthusiasm for innovation and a more cautious, conservative mindse ...
Virtual production is now an established technique, but in terms of product development for the space, the industry is still very much in its infancy. Brompton-driven LED screens are often described a ...
The pressure to deliver more content in less time has never been greater. While many established media companies have a vault full of classic assets that could be served to engaged audiences, that med ...
The past year certainly wasn’t lacking in virtual production technology and workflow advancements, with continued investment in the space driving innovation. We saw many new LED stages launch and more ...
December 19, 2023
Most visual effects artists and animators are in the media & entertainment industry because they enjoy the artistic process. When done in a vacuum, creativity is limited to one or a few perspectiv ...