NEW YORK CITY — Crew Cuts (www.crewcuts.com) recently edited a colorful new spot for Nestle Waters North America that promotes their Perrier brand’s zero-calorie, fruit-flavored water. Conceived by Ogilvy & Mather, the 1:27 commercial debuted online on June 6th and features the Portugal-based illustrator/street artist AKA Corleone, who is inspired by Perrier Flavors to add his artistic touch to the exterior paint job of a large house.
Irresistible Films produced the project, with Luke Janin directing and Matt Nelson serving as EP. Crew Cuts’ editor Gabriel De La Mora put the piece together, showing how the artist’s initial concepts and drawings were ultimately transferred to the larger workspace, all while having fun and enjoying the flavored drink.
The project was shot on an Arri Amira and edited in Adobe Premiere. Amar Lal handled sound design. The conform and composite was performed by Dulany Foster IV and Delaney Porter. Nice Shoe’s Chris Ryan served as colorist on the project.
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