In it, silent footage of children – at school, home and play – seem mesmerized by the balls that rain from the sky. A light soundtrack underscores the peaceful imagery of the spot, which closes on a black slate stating: “The new Pokemon are here.” A young boy ultimately picks one of the balls up off the ground.
The spot was conceived by Leo Burnett, USA/Chicago and was shot on location in New Zealand by production company Locksmith and director Benjamin Blank. Knowles Zuniga used an Avid to cut :60 and :30 versions of the spot, along with two :15s. The balls are actually photoreal CG, created by Hi-Ground Media in Culver City, CA.
Sean Coleman of Company 3/Santa Monica color corrected the spot, which features a track by composer Justin Hori of Comma Music in Chicago. Jeff Fuller of Eleven Sound in Santa Monica mixed the commercial.
Rival’s Jason Dopko assisted on the picture edit.
