BURLINGTON, MA & LONDON – Avid (www.avid.com) and FilmLight (www.filmlight.ltd.uk) have entered into a strategic partnership to bring a Baselight-powered color experience natively into Avid Media Composer. The agreement represents a step toward a more connected color pipeline that moves beyond traditional plug-in workflows.
Avid and FilmLight are focusing on four key areas, the first bringing Baselight-powered color capabilities deeper into the Media Composer experience. The goal is also to create connected path from dailies to delivery in which color decisions are connected throughout production, helping teams move fluidly between editorial, review, grading and finishing. The agreement extends FilmLight’s color technology to a broader community represented by Media Composer users. Lastly, the partnership expands online and delivery capabilities by scaling with the needs of each production.
“This partnership reflects how our products are actually used – by specialists collaborating to create some of the world’s most compelling film and television content,” says Rich Camp, Media Composer product manager at Avid. “By bringing FilmLight’s expertise deeper into the Media Composer workflow, we’re giving editors a native color experience with powerful tools directly in the timeline. That means editors can cut and craft their timeline while working more seamlessly with colorists, so more time and focus stays where it matters most – the story.”
FilmLight co-founder Steve Chapman adds, “FilmLight has always focused on creating color tools that fit seamlessly into post production workflows. Our collaboration with Avid allows us to combine strengths and deliver new levels of color creativity and accuracy to the editorial experience.”
