SANTA MONICA, CA — Mixer Jeff Payne of Eleven (www.elevensound.com) recently completed work on a new spot for Nike and Dick’s Sporting Goods. The Play Like You Own It campaign showcases various athletes, including soccer star Mallory Pugh, perfecting their game in the most unlikely of places. The spots are designed to remind the audience that sports should never be limited to just the field or court.
Agency Wieden + Kennedy conceived the project. Payne was assisted on the mix by Andrew Smith. Additional credtis include executive producer Melissa Elston and producer Maddee Bonniot.
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