We all work with technology and delivery systems that are constantly being improved and refined as each year passes. That is a given. There are also breakthrough technologies that send a stronger ripp ...
January 8, 2015
Looking ahead to 2015, we see a fundamental shift in how we are connecting with the consumer beyond the traditional :30 spot. For brands, in particular, there’s a change in how they communicate with t ...
When trying to forecast storage innovations for the new year, it seems like we could simply take last year’s forecast and just make all the numbers larger. 400GB SSDs are now 4000GB SSDs. 10Gb Etherne ...
The tailing-out of motion picture film production provokes the question "What is the sine qua non of cinematic quality? Is it still film?” We left something behind when we transitioned from black-and- ...
January 2, 2015
As we look at forecasts for future movies, the vast majority of what we see are sequels and franchises. Some people may look at that as a bad thing, but I don’t see it as bad at all.
December 24, 2014
Our industry is undergoing an exciting and meaningful evolution. Target market segments are changing, with reapportionment of advertising dollars, more in-house production, and ever-tighter schedules. ...
Examining the trends in 2015 that will impact post professionals, I decided to start by taking a look back. When I was young, choosing a career in art was considered impractical, if not exceedingly ir ...
December 23, 2014
Forecasting trends in post production is similar to taking the trip from LA to Vegas by car. It seems like it should be a breezy, five-hour drive assisted by clear signage, but miss the I-15 and ...
NEW YORK — Editorial house Northern Lights opened in 1995 and moved into its current space in 2001. Company partner David Gioiella recently took Post on a tour of the Manhattan facility, which offers ...
December 19, 2014
Ultra HD (4K) has been around for years, but 2015 will finally hit a tipping point that will bring widespread adoption in the consumer market.