About the author

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.

Author Articles

  • MAKING IT WORK
    MAKING IT WORK

    At Mindsmack (www.mindsmack.tv) in New York City — which handles broadcast promos and spots, as well as interactive and Web work through its Mindsmack.com business — flexibility is the key ...

    November 3, 2009

  • AUTODESK ADDRESSES RED WORKFLOW
    AUTODESK ADDRESSES RED WORKFLOW

    Recently, Post teamed up with Autodesk and Alt Systems to host a roundtable presentation that looked at digital acquisition — particularly using the Red One camera — and the challenges tha ...

    October 7, 2009

  • BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES
    BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES

    NEW YORK – Bionic (www.bionic.tv) recently completed work on a Monk -themed promo campaign for USA Network that’s designed to drive viewers of the cable net to its Website, where they can ...

    October 7, 2009

  • COVER STORY - HDTV SERIES
    COVER STORY - HDTV SERIES

    Each season, it seems more series are switching to HD, and this month Post caught up with a number of shows — one comedy, one sci-fi, and two dramas — that recently premiered in or made th ...

    October 7, 2009

  • AUDIO FOR COMMERCIALS
    AUDIO FOR COMMERCIALS

    Pros working on audio for commercials today will tell you their creative contributions help to bring in work, even more so than the latest equipment or the ability to offer packaged services.

    September 1, 2009

  • LEARNING THE NEW 'STUDIO'
    LEARNING THE NEW 'STUDIO'

    Apple's new Final Cut Studio package has sparked a lot of activity from manufacturers of companion and plug-in products. But just as active is the area of training, and in recent weeks, providers have ...

    August 24, 2009

  • THE NEXT GENERATION POST HOUSE
    THE NEXT GENERATION POST HOUSE

    Digital Octopus is a young company that sees the post industry changing. You can't call them a studio, because they don't have a traditional storefront. Instead, Emmy-nominated editor Peter Dunn has p ...

    August 6, 2009

  • AUDIO FOR ANIMATION
    AUDIO FOR ANIMATION

    Creating soundscapes for these imaginary worlds.

    July 13, 2009

  • ROBERT REDFORD'S BRAND IDENTITY
    ROBERT REDFORD'S BRAND IDENTITY

    Last month, the Promax|BDA show took place in New York City, giving broadcast designers an opportunity to network and take in presentations from many notables in the field. One of the program's high p ...

    July 9, 2009

  • SHOOT...STORE!
    SHOOT...STORE!

    At NAB, there was no shortage of tapeless storage solutions that allow pros to acquire footage directly to disk and then quickly turn it around for editing in their preferred NLE.

    June 1, 2009

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