PromaxBDA: Risk-Talking vs Risk-Taking

Posted By Joel Pilger

Day three at PromaxBDA 2012 saw many of us attendees conceding we are mere mortals; after several days of non-stop overload, my creative director Brian Eloe here is having a Red Bull alongside his Stella Artois. Yes, a stimulant and a depressant, all ... Continue reading "PromaxBDA: Risk-Talking vs Risk-Taking" »

June 18, 2012 | Permalink | Comments(0)

PromaxBDA: Fat and Happy

Posted By Jeff Boortz

PromaxBDA 2012 has wrapped but I'm still reeling. It over delivered on its promise to stimulate my mind, get the creative juices flowing, reconnect me with old friends and introduce me to new ones. Jonathan Block-Verk, Jill Lindeman, and their team, ... Continue reading "PromaxBDA: Fat and Happy" »

June 18, 2012 | Permalink | Comments(0)

PromaxBDA: "The Art of Title Design"

Posted By Danixa Diaz

I was very proud to introduce "The Art of Title Design" session... composed by some of the best title designers of our time and hosted by The Academy of Television Arts and Sciences. Salon D was packed, people were sitting on the floor and standing ... Continue reading "PromaxBDA: "The Art of Title Design"" »

June 18, 2012 | Permalink | Comments(0)

Day Two at PromaxBDA 2012

Posted By Joel Pilger

Day two of PromaxBDA 2012 here in LA was full of sessions, saucy celebs and serendipitous meetings. I've enjoyed innumerable meetings and fly-bys with clients and colleagues. What caught the attention of Impossible? What keen insights are emerging ... Continue reading "Day Two at PromaxBDA 2012" »

June 15, 2012 | Permalink

PromaxBDA: Day 2's hottest session

Posted By Drew Neujahr

As Stefon from SNL can attest, day two at Promax was all about the hottest session the conference had to offer, Videophonic (in which Roger was a participant/ panelist). Videophonic brought together 8 studios, doing some of the most compelling work ... Continue reading "PromaxBDA: Day 2's hottest session" »

June 14, 2012 | Permalink | Comments(0)

PromaxBDA: The Roger Awareness Tour

Posted By Drew Neujahr

Apparently LA cabbies don't want you to charge a fare under $10. We learned that the hard way taking clients to dinner at Mas Malo for Beef and Pickle tacos last night before heading to the conference party at the Griffith Park Observatory. Thank god ... Continue reading "PromaxBDA: The Roger Awareness Tour" »

June 14, 2012 | Permalink | Comments(0)

PromaxBDA: Best Practices

Posted By Joel Pilger

The theme of Lee Hunt's annual "Best Practices" session was "Dynamic Branding." Lee gave us a quick overview of a "well-branded hour," courtesy of USA Network. He then began to unpack the ingredients that go into Dynamic Branding. Lee's overall ... Continue reading "PromaxBDA: Best Practices" »

June 14, 2012 | Permalink | Comments(0)

PromaxBDA: The 'Videophonic' session

Posted By Ken Carlson

Enthusiastic crowds greeted the world premiere of nine music videos created by nine leading design studios today in Downtown Los Angeles as part of the "Videophonic" session at the 2012 Promax/BDA Conference. All Videophonic music videos featured ... Continue reading "PromaxBDA: The 'Videophonic' session" »

June 14, 2012 | Permalink | Comments(0)

PromaxBDA: Lots of Challenges, Lots of Ideas

Posted By Joel Pilger

As the television marketing world has descended upon LA Live for PromaxBDA, I'm struck by the incredibly smart and passionate people in this industry. This place is bustling with challenges. And ideas. Before the conference was even officially ... Continue reading "PromaxBDA: Lots of Challenges, Lots of Ideas" »

June 14, 2012 | Permalink | Comments(0)

PromaxBDA: Day Dos

Posted By Danixa Diaz

This session stood out for me at PromaxBDA - Day DOS... Videophonic - Where eight studios were asked to create music videos for songs from before the 80's. These guys went all out... from live action, to animation, to hybrid solutions and ... Continue reading "PromaxBDA: Day Dos" »

June 14, 2012 | Permalink | Comments(0)