The Big Game Prep spot features cheerleaders blow drying their pompoms, a groundskeeper touching up the on-field logo, a makeup artist applying eye black and players polishing their cleats – all aware that Samsung’s new TV will show detail that was never before captured.
RSA produced the spot out of agency Leo Burnett/NY. Version2’s Dave Herman cut the commercial with Eddie Maldonado assisting. Inferno artist Kieran Walsh handled effects. Company 3 provided telecine services.
The Hive in Toronto provided the original track and sound design. The spot was mixed by Mike Roland at Wanted Post Production.
