The video was shot in stereoscopic 3D by DNA director Marcus Rayboy. It plays as an upbeat, high-powered montage of soccer footage, from players scoring goals in packed stadiums to street kids throughout the world enjoying themselves on make-shift fields.
The video serves to entertain as well as assist South African children through the sales of the solidarity T-shirts worn by players featured in the video. Money generated will assist a charity that has pledged to build 20 schools in Africa before the end of the year.
Steele VFX provided visual effects for the project and Company 3 handled telecine. Keith Hamm assisted Honigsberg with the edit.
