The spot breaks into a musical number and just as the performance is at its peak, an evil spider devours the friendly insect. The spot is a reality check, reminding viewers that there are no fairies offering better jobs, and that they should hit the careerbuilder.com Website.
Wieden+Kennedy, Portland conceived the spot, which was directed by TWC Films’ Suthon Petchsuman. Elliot M. Bour directed Ka-chew!’s animation work. The studio’s team also included CG supervisor Matt Rosenfeld and VFX supervisor/CG specialist Lochlon Johnston. The animation was produced by senior producer Michaela Zerbib.
The logo animation for the CareerBuilder.com spot was produced by LA-based Screen Novelties, a Ka-chew!-repped stop-motion animation boutique studio.
