In Fitting Room, two teens comment on a top looking “so totally gay.” Duff overhears the conversation and offers up an eye-opening lesson, asking one of the girls how she would feel to be used as an example to describe something bad. Pizza Shop uses a similar tactic, with Sykes pointing out the misuse of the term to a group of teenage boys.
Backyard Films produced the campaign with Kevin Smith directing. Post Millennium ’s Nathan Byrne cut the spots. The Lodge provided music for the package.
