The graphics for the show incorporate photoreal 3D animation that helps propel the :15 open. The open starts with a picturesque shot of Colorado’s Rocky Mountains, the location of this year’s Dream Home. A camera quickly flies over the terrain as a 3D animated snowboarder jumps across the screen. The camera then pulls back and flies through a forest of 3D trees. As viewers come out of the foliage, they can see a stylish A-frame home being built seemingly out of ice. As the camera continues to pull back, it’s revealed that the shape is not of a house but rather of the ‘A’ in the show’s logo.
In addition to designing the show open/packaging, Nailgun also created the show’s logo which will be used in broadcast, print and online applications
Studio credits include creative director Michael Waldron, director of animation + editorial Erik van der Wilden, managing director/producer Elena Olivares, designer Lisa Eunhae Kim, animator Chris Harmon, and 3D animators Santiago Castaño, Roger Hom, Hyunmi Kim and Jackie Liao.
