Direct mail pieces are being replaced with electronic communication, such as virtual brochures and the use of social networking sites. Post-consumer recycled materials will be used for conference bags and any necessary direct mail marketing supplies. The NAB Show will also partner with Carbonfund.org to provide a solution to attendees, exhibitors, and speakers eager to offset the carbon emissions associated with attending a conference and exhibition. A link can be found on the NAB homepage.
NAB is also encouraging radio and television broadcasters to join the green effort by downloading “Going Green: A Broadcasters’ Guide to Acting Locally,” a guidebook that contains a variety of simple suggestions, public service announcement scripts and on-air initiatives that broadcasters can use to promote an eco-friendly environment.
