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For Us…The Winner is Premiere.

I never thought I’d write this, but I think IKA Collective is going to become an Adobe Premiere house.

One of the main missions I had for this year’s NAB is to decide on a new editing platform. Final Cut X isn’t an option for us.

99% of all editing is cuts or dissolves…and all editing software does that perfectly. The real measure for us is how the application fits into our workflow. Adobe has taken a “holistic” and format-agnostic approach that really resonates. I love the in-app image stabilization, adjustment layers, seamless integration with After Effects and Photoshop, and the ability to natively edit in h.264 Sign us up for 7 licenses.

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