NEW YORK — Design/animation boutique Mr. Wonderful (www.mrwonderful.tv), here, teamed up with content creation company Roundhead Creative to design the vibrant brand package for the new EDAN Network. The network is touted as the first Franco-African global television network and will celebrate and share cultural experiences worldwide. The EDAN Network is named after its founder, Evelyne Diata-Accrombessi, and initially launched in Africa on March 24th. It plans to grow internationally.
Creative director Phil Alcabes of Roundhead brought Mr. Wonderful on board to create the package, which includes network identities, promo packaging, lower thirds, bumpers and on-screen animated graphics. Mr. Wonderful creative director Gary Keenan worked closely with Alcabes to lead a team of designers and animators, who took the static logo and brought it to life with a modern and innovative feel.
To visualize the present-day African diaspora, the team created a visual identity system that encapsulated the coming together of different elements to form the EDAN logo. Mr. Wonderful used Adobe Creative Suite and Maxon Cinema 4D to complete the project.