LOS ANGELES — Prime Focus World (www.primefocusworld.com) is a subsidiary of Prime Focus Limited, and provides 2D to 3D conversion, visual effects and animation services for major media and entertainment companies. The studio, which has locations in Los Angeles, New York, London, Vancouver and Mumbai (and soon Beijing), has contributed to a number of recent features, including The Great Gatsby, White House Down and World War Z.
"Our goal as a company is to provide flexible, scalable and sustainable opportunities to our storytelling partners,” notes
Prime Focus World CEO Namit Malhotra. “For us, this means applying creating thinking, not just to shot execution, but to technical solutions and financial design overall. If we think outside the box in partnership with filmmakers, we can all develop new ways to bring visions to life more efficiently and with great reward for the filmmakers and the audience. We apply this in everything we do.”
Malhotra points to the studio’s recent work on The Great Gatsby. “Were able to present a unique, full-service integration for the film by working on over 200 shots, providing VFX, 3D conversion, and period footage colorization.”
For World War Z, Prime Focus World served as a 3D conversion partner, providing majority of the 3D conversion for the film (2,076 of 2,500 total shots). “We also provided CG stereo enhancement and managed the overall stereo conform in the final weeks of post,” he adds.
For the feature White House Down, Prime Focus World handled more than 300 VFX shots, all within a short and intense post production period. All of the shots required complex realism to immerse audience in the modern-day reality of the film.
More recently, Prime Focus World provided VFX services for 2 Guns, starring Denzel Washington and Mark Wahlberg. And for the upcoming release Gravity, starring Sandra Bullock and George Clooney, Prime Focus World worked as a conversion partner, converting all live action to 3D and working in an integrated fashion with the visual effects vendor to execute the stereo look of the film.