SANTA MONICA, CA - Design house V12 recently completed a graphic re-brand for Game Show Network (GSN). The package includes a new logo, color palette and attitude that reflects the cable network's new programming.
V12 initially pitched a graphic look that focused around the logo - a square containing the letters GSN. The square/cube then became a reoccurring theme throughout the package, with every graphic element containing some reference to the shape.
"The mandate from GSN was to create a look which was flexible, eye-catching, new, fun, and not literal," notes executive creative director David Sparrgrove. "The color palette has a foot in Game Show Network's previous aesthetic, but has been simplified to a selection of blues, white, black and green. At first we thought this would be limiting, but it has actually been instrumental in providing consistency throughout the package, whether the designs have been executed by V12 or by the in-house design department."
The tune-ins are versioned daily in Adobe After Effects, rendered, and fed to Master Control at the network. This way, the highlighted menu items are tightly integrated into the original animation. For example, a box explodes apart and the tune-in information is composited right onto the side of the box using After Effects and Cinema 4D's camera data.
V12 Credits include executive producer Jennifer Lucero; executive creative directors David Sparrgrove and David Hwang; creative director Andy Hann; producer Doug Lay; art directors/designers/animators Camille Chu and Allen Donhauser; designer/animators Jim McDaniels and Anthony Honn; designer Andy Randazzo; editor Alex Rescan; and copywriter Bob Shea.
Music and sound design was provided by Fruit/Shake in Toluca Lake, CA.