NEW YORK - Sound On Sound Recording (SOS) has announced a strategic alliance with recording artist/electronic drummer Tony Verderosa's Thwak! Music (www.thwak.com) to offer original music for commercials on its premises. Verderosa, a composer and executive producer himself, represents a roster of musicians and producers exclusively for spot music.
"Thwak! Music offers Sound On Sound an exciting link to Madison Avenue," says Christopher Bubacz, chief operating officer of SOS. "Our alliance with Tony opens up a new market for us and provides Tony with a solid support network that enables him to react quickly to tight agency schedules with all the tools he needs at his fingertips."
Thwak! Music now has access to Sound On Sound's resources which were primarily used by leading names in the music industry. Verderosa can tap any of the company's four recording and mixing rooms which offer video capture, lock to picture in all video formats and 42-inch plasma screens. All are 5.1 surround capable. As an original music provider, Thwak! recently completed an AT&T campaign and is working on an ongoing Dr. Pepper campaign at Sound On Sound.
Thwak! Music is outfitted with production tools that include a Yamaha DTXtreme IIS sampling electronic drum set, a Yamaha Motif music production synthesizer which integrates MIDI and audio phrases, Steinberg's Nuendo digital audio workstation, and a new Yamaha Birch Absolute Nouveau acoustic drum set.