NEW YORK - Rhinofx (www.rhinofx.tv) has announced plans for a major expansion, including the opening of a new division offering 3D previsualization services. The facility is doubling its Midtown workspace and has added to its workforce with staff and workstations now in place. The new division will go by the name Rhinofx Previz.
The idea behind the new division is to help clients visualize a concept before shooting or CG work begins. Besides saving money, it smoothes out the production workflow from concept to post production by giving everyone a visual reference to work by.
"We have actually been doing previz work since we opened in August 2000," says Rhinofx partner/executive producer Rick Wagonheim. "We use it to demonstrate our vision to potential clients. But the directors, the agencies and the agency clients, all find it invaluable for making production go more smoothly. It eliminates the unknowns and the guesswork, and involves the client at the earliest stages of preproduction and production. And by eliminating the unknowns, the anxiety levels are greatly reduced."
Rhinofx has provided previz services for Aqua Fresh, AT&T, Vise-Grip, Empire Blue Cross Blue Shield and Fabreze projects. It is currently working on a spot for Claritin.