JACKSONVILLE, FL - Creative and production studio TigerLily (www.wearetigerlily.com) has added Ruth Simpson to its team as producer. She brings a decade of sales and service-based experience within the hospitality, event planning and real estate industries. Since her appointment, Simpson has been involved in the production of several projects, including those for Advance Auto Parts, VyStar Credit Union and Goodwill.
"(Ruth) naturally connects with people and is incredibly thoughtful in her approach to absorbing knowledge and problem-solving," notes TigerLily's SVP of production, Gina Fallon, who first connected to Simpson during their time in the event-planning industry. "As someone whose path to our industry has been a bit unconventional, she brings a fresh perspective to the way we work.”
“The skills I've gained along my career are a great fit for my new role at TigerLily,” explains Simpson. “Real estate seemed to put a lot of my skills to good use. My clients were making some of the biggest purchases of their lives, and I enjoyed being their partner, and making the process less stressful and more fun. This is much like my responsibilities as a producer – listening to the needs of my clients and team, figuring out how to make their jobs easier and executing at a level of excellence.”