Mavis app enhances iPhones & iPads for content creation
April 8, 2025

Mavis app enhances iPhones & iPads for content creation

BRIGHTON, UK - Mavis (mavis.cloud) recently introduced Version 7 of its Camera app, which brings improved ergonomics; camera-to-cloud capabilities, with direct connection to Adobe Frame.io; live streaming to social media; advanced audio management; and improved monitoring tools to iPhones and iPads. First launched for the iPhone 5s, the original Mavis Camera app provided monitoring tools for video professionals. Today’s iPhone is a considerably more powerful device, with higher-resolution cameras, a brilliant OLED screen for accurate monitoring, and state-of-the-art connectivity. The new Mavis Camera app brings all of this to the surface with an iOS interface that feels natural to busy professionals. In addition, the app is now available natively on the iPad for the first time.
 
Mavis Camera gives content makers more control over the iPhone’s camera than the default consumer interface. It provides control over recording formats, frame rates, color balance and focus, with visual tools to ensure the correct settings. These include focus peaking, false color, zebras, waveform and vectorscope. A full auto mode ensures accurate capture for rapid set-ups. Certified by Adobe, Mavis Camera connects directly to Frame.io. Content starts uploading while the camera is still shooting. With a stable internet connection, the process is quick enough that users can publish fully-packaged and branded content to air or social media within minutes of an event.



The app’s user interface has been completely remodeled to reflect improvements in iPhone technology. Controls can be quickly assigned to the iPhone’s function button. Thumb rails can be configured for right- or left-handed users, and are consistent with Apple’s preference for apps to be capable of being operated with a single hand. Mavis Camera works equally well in landscape and portrait modes. The app comes with comprehensive audio mixing and management tools. Users can connect up to eight audio channels to a phone via a USB audio interface or a microphone with a USB output. Accurate metering makes it easy to set the best level, and both mixed audio and source stems can be recorded at the same time.
 
The basic Camera app runs on iPhone and iPad devices that support iOS 18 and is a free download. The Pro Pack, which includes direct connection to Frame.io, timecode support and the advanced audio mixer, is a one-off purchase of $14.99. 

At the NAB Show in Las Vegas, Mavis launched Mavis C2C, another option for the Camera app that enables progressive uploading to Grass Valley Framelight X, Sony Ci Media, Amazon S3 and MediaSilo. Mavis C2C will be available for $14.99 per week or $29.99 per month.