CENTURY CITY, CA - Ateliere Creative Technologies (www.ateliere.com) has appointed Andy Beale business development director, EMEA, for the company's live production solutions. Beale is a noted technologist with expertise in sports and live production. He joins Ateliere from his specialized media consultancy and previously BT Sport, where he served as chief engineer & head of innovation, overseeing the broadcaster's groundbreaking facilities build and cloud- and software-based live production transformations.
As business development director, Beale will lean into his consultancy and engineering experience to help Ateliere customers modernize their live production workflows, significantly reducing costs and carbon footprint while achieving new levels of efficiency with Ateliere Live and partner solutions.
"The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations,” states Beale. “The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it."
Beale has been deeply involved in community growth and diversity initiatives for media & entertainment. He is the co-founder and chair of trustees for The Rise Academy, a skills and education charity dedicated to inspiring, educating and informing young people about the diverse career pathways and opportunities across M&E. Beale is also a non-executive director for Rise, M&E’s gender advocacy group that promotes women in broadcast.