HILLSBORO, OR — Planar (www.planar.com), the provider of high-end LED and LCD display solutions, has promoted Tom Petershack to director of media and special projects. In his new role, he will lead the company’s broadcast, virtual production (VP) and extended reality (XR) team.
The appointment follows Planar’s recent reorganization of the company’s media team, which combines broadcast, VP and XR into one vertical. With this change, the media team will leverage synergies between the market areas to better assist with product development, as well as improve the customer experiences.
Petershack has been with the company for eight years. For more than four years, he served as a regional account manager for metro New York. Previous roles also included project manager and project engineer. He is based in the greater Milwaukee area.