LOS ANGELES — Music composition and post production studio New Math (newmathmusic.com) has expanded on the West Coast with the recent addition of EP and business development executive Scott Cymbala.
Cymbala’s career kicked off when Tom Hajdu and Andy Milburn of Tomandandy tapped him to start a record label and music licensing company. He later worked as the GM for Elias Arts and as a founding partner of MassiveMusic North America. He has collaborated with many global brands, including Adidas, Verizon, Toyota, Coca-Cola, Apple, McDonalds and Google, as well as with a number of professional sports organizations.
New Math got its start earlier this year, and has locations in New York and Los Angeles. The company has a roster of composers and sound designers who have collaborated with brands that include Pinterest, Eli Lilly, Verizon, United Airlines, TaxAct and Heinz.
“We are so excited to work with Scott again,” says New Math managing partner/EP Kala Sherman. “He’s a beloved collaborator and friend, and is the perfect fit to help grow our West Coast studio.”
“I met Kala (Sherman) and Dave (Wittman) working together at Elias Arts, so in a grand sense, this is a reunion with treasured former colleagues,” adds Cymbala. “They are doing highly-creative work at an equally high level. I aim to help grow New Math and expand their current creative service offerings to include more music supervision and licensing for all facets of media, and usher in more opportunities in sonic branding in gaming, television and film.”