Music Video: Camila Cabello -  <i>I Luv It</I> (featuring Playboi Carti)
June 26, 2024

Music Video: Camila Cabello - I Luv It (featuring Playboi Carti)

Modern Post editor Aitor Bigas has worked with a number of high-profile artists. His work on Bad Bunny’s Monaco music video earned him a Best Editor nomination at the Berlin Music Video Awards. Recently, he cut Camila Cabello’s I Luv It music video, featuring Playboi Carti.

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In the video, Camila waits patiently at hospital to have an arrow removed from her heart. Footage shows her wrestling, climbing a palm tree to safety, shooting up her bedroom and chugging gasoline at a service station before meeting up with Playboi Carti at a convenience store.

Bigas edited the project using Adobe Premiere Pro, receiving media as proxies via a transfer link.

“There wasn't a storyboard per se,” he recalls. “We were working hand-in-hand with (director Nicolas Mendez). It was an intense but fun process, where we were trying out different narrative paths until we found a direction we liked and felt worked perfectly.”

The narrative path they ultimately chose encapsulated a specific essence and sensation.

“That surge of energy flowing through the edit, when all elements harmonize effortlessly - it's more than just technical precision - it's about tapping into that intangible magic that makes the final cut truly special,” he explains.

The video does not use extensive effects. Instead, it employs a classic style that seeks to steer clear of elements that could easily make it appear dated.

“It emphasizes narrative clarity and visual coherence,” Bigas notes. “This approach sidesteps passing trends and avoids the risk of seeming outdated. I did use a mask in the scene where Camila was shooting at the bed.”

The edit spanned approximately two weeks, with all cuts ultimately approved by Camila and Playboi Carti's team. Tim Lorentzen served as director of photography and Trafik’s Daniel De Vue handled the color grade