LONDON — Glen Taylor and Ross DelConte – the former CEO and global head of automotive at Taylor James – have joined forces to launch Hero Next Door, which is now a part of the Alongside (wearealongside.com) global collective of studios. Hero Next Door specializes in the creation of digital twins and content ecosystems that bridge the gap between consumers and products. The studio's approach goes beyond traditional marketing strategies, providing a unique and immersive way for customers to interact with products in the digital realm.
“Digital twins aren’t a new concept by any means,” says Taylor. “But they’re nowhere near as ubiquitous as they should be. Brands can lean into new and emerging technologies to create digital doubles of product lines for use across all media cases. Spatial technology also creates further potential to visualize products in a whole new way.”
As managing director and co-founder of Hero Next Door, DelConte is leading a team of CG experts dedicated to helping businesses connect with their customers through a combination of digital twins, virtual environments, brand assets and metahumans.
“Gone are the days of relying on traditional product shoots to build out advertising collateral and marketing assets,” DelConte explains. “By investing in these digital assets, we're helping to build reusable, versatile content libraries for countless future projects. And we’re bridging digital divides by putting unparalleled CG models at the heart of creative strategies, dramatically increasing efficiencies and giving brands access to vital asset creation even before products hit the manufacturing stage.”
"Our mission is to redefine the customer experience by leveraging the power of digital twins and content ecosystems,” adds Taylor. “With Hero Next Door, we aim to empower businesses to create meaningful connections with their audience, fostering brand loyalty and driving long-term success."