LONDON - FC3, which came together in 2020 through a partnership between Framestore (www.framestore.com) and Company 3, recently named David Kassler chief executive officer. FC3 provides beginning-to-end post production services for film, TV, advertising and immersive entertainment. Its list of services include previs, postvis, techvis, virtual production, on-set supervision, VFX, animation, editorial, sound and color grading.
Kassler joins FC3 from Tag, where he was global CEO of the global content production partner for brands (recently acquired by Dentsu). He led the business for seven years, in which time it expanded globally, developed new AI-led technology services and made six key acquisitions as part of its growth strategy. Over his 25-year career, he has led transformations across the consumer, media and creative sectors, with the last 15 years spent serving as CEO of businesses such as EMI Music, Deluxe International and Tag. His experience across entertainment, top brands and post production makes him a natural fit for FC3.
“I’m absolutely delighted to be joining FC3, and truly honored to be working with the teams at two of the world’s pre-eminent film and entertainment businesses," says Kessler. "FC3’s work helps shape global entertainment and the way audiences engage with films, brands and entertainment. This means it’s an exciting place to be culturally, but also one that represents tremendous scope for growth, innovation and new strategic partnerships.” Sir William Sargent, group chair of FC3, adds, “I am really pleased David is joining us at this transformative time. It’s not just those of us working in the tech and creative industries who are embracing change, but every business and brand seeking a bigger audience for their stories. Our role is to not just help tell those stories but to reframe how they are told, and David’s incredible depth of experience is exactly what we need as we explore new opportunities, new technologies and new markets.”