LOS ANGELES — Ethos (ethos.studio) welcomed Eliana Carranza-Pitcher as managing director and executive producer of the post production studio. Previously based in Copenhagen, Carranza-Pitcher has roots in London and her hometown of Bogotá, Colombia. She brings a global perspective of having worked in diverse markets.
Following film school in Madrid, Carranza-Pitcher realized a talent for post production and visual effects, landing a job as a producer at The Mill in London and New York. There, she eventually became a senior and then executive producer. Creative studio BaconX later hired her as an executive producer and chief operating officer, where she led its various teams before joining Ethos. In her new role at Ethos, she will work to execute the company’s vision and lead its creative teams. Her advertising credits include collaborations with agencies like BBDO, W+K, Ogilvy & Mather, BBH, Droga5, 72andSunny and Publicis. Her brand work includes credits for Adidas, PlayStation, Grey Goose, Samsung, Volvo, Budweiser, Magnum, Snapchat and Lego. She also worked on Lincoln’s famed campaign starring Matthew McConaughey.
“Ethos stood out from the get-go,” explains Carranza-Pitcher. “It was a mixture of their progressive mindset in the post production field and their commitments to creativity, diversity and focus on nurturing new talent that spoke to me. Their genuine investment in people really sealed the deal. I'm all in for making Ethos the place to be — a hub where creative minds come to do their best work. The talent’s got its own vibe and DNA, and I'm here to build on the great work they’re already doing.”