NEW YORK CITY – Uppercut (uppercutedit.com), the creative boutique with operations in New York, Atlanta and Los Angeles, has added Alex Hagon as editor and partner - the company’s first official partner. Hagon is an award-winning editor from Bristol, England, who has worked on campaigns for Macy’s, Jack Daniels, GM, Adidas, Chanel, Amex, Samsung, Modelo, and FanDuel. In addition to working with leading directors, he’s earned recognition at the Cannes Lions, D&AD, APA, BTAA, The Kinsale Sharks and LA Comedy Festival.
“We have expanded to three offices across the US in the last few years, and it's time to collaborate with new partners to bring new perspectives and help shape and grow the company into the future,” explains Uppercut’s founder and editor, Micah Scarpelli. “Alex is the perfect fit as a partner at Uppercut. With the culture we’ve built, he’s the exact partner we need: someone adept at many editing styles, an expert in all things post production, and always open to collaborating and digging in with other creatives.”
Hagon says that he initially though he’d have a career as a drummer. But, after working with three different editors, he realized that editing shares a lot of similarities with drumming, including rhythm, pace and timing.
“I’m very excited to partner with Micah. I’m looking forward to building upon the success Uppercut has had already. Having run my own company, I’m keen to share some ideas and thoughts about how I see our industry evolving. I’ve also always championed assistants and junior editors. It will be fun to mentor the up-and-coming talent and build on my own journey.”