NEW YORK CITY — Sibling Films (www.siblingrivalry.com) has added Joan Bosch to its roster of directors. He brings filmmaking sensibilities that combine art films with a commercial outlook. Bosch draws inspiration from filmmakers, music, photography and visual artists. These influences converge to create work that centers on telling small stories in a way that prioritizes beauty and directness through a distinctly-raw approach.
Bosch first developed his skills while working on his degree in audiovisual communication at Pompeu Fabra University School in Spain, and his MFA in film directing at ESCAC. He later joined a Madrid-based production house that worked with clients that included Netflix, Canon and Hyundai. It was there that he fell in love with ad-making:
“I loved seeing how you could tell amazing narrative stories in just one or two minutes,” says Bosch.
After five years, he received a Fulbright fellowship and moved to New York to develop a feature film screenplay and continued to work in advertising. It was Sibling Rivalry’s creativity-led ethos that appealed to Bosch, and led to him reaching out.
“I could tell they weren’t just about numbers or strategy: I got the feeling that everybody was there for the projects. They really believe in creativity and doing things right.”