LOS ANGELES - Digital Domain (www.digitaldomain.com), which specializes in visual effects and immersive experiences, has added two industry veterans to its newly-formed "advertising experiences" group. Neil Gabriel joins Digital Domain as executive producer, bringing with him extensive experience in leading production teams and establishing in-house studios at ad agencies such as TBWA's The Collective, ATTN and Hawthorne Advertising. His credits include work with Home Advisor, Vari, L’Oreal, McDonald’s, Petco, Google, Airbnb and Dyson.
Marcus Wesson will serve as principal creative director of the newly-formed group. He is a respected creative leader known for his work at top-tier agencies, including TBWA\Chiat\Day, DDB and 72andSunny. His work with Activision, Nissan, Honda, CKE Restaurants and Nestlé earned him awards and accolades from a number of prestigious organizations.
Together, Wesson and Gabriel will revitalize and reshape the development and implementation of unique advertising experiences across various projects, platforms and media. As creative partners for production companies, agencies and brands, they will lead teams in creating and delivering innovative content to bring ideas to life by leveraging Digital Domain's award-winning talent and cutting-edge tools. Both Wesson and Gabriel will report directly to Lala Gavgavian, president and COO of Digital Domain.
"Today marks an exciting new chapter for our advertising experiences unit as we relaunch under the visionary leadership of our newly-appointed executive team," states Gavgavian. "With their wealth of experience and forward-thinking approach, we are not just reviving the business; we are transforming it by combining fresh innovation with our proven legacy. This relaunch isn't just about returning, it's about redefining the future, leveraging new insights and strategies to meet the evolving needs of our customers. We are stronger, more agile, and ready to take on tomorrow's challenges with renewed focus and energy."