LONDON - VFX and post production studio Covert (wearecovert.com), here, has formed a strategic partnership with mixed-media studio Aniverse in Istanbul, Turkey. Aniverse handles traditional cel animation and motion design, and specializes in creating high-quality, engaging and original content for brands that include Coca-Cola, Google, José Cuervo, Puma and Expedia. The partnership is structured so that the studios can collaborate on projects in tandem, tapping into their respective creative strengths as well as the markets they serve.
“We are excited about the mixed-media possibilities with Aniverse, particularly exploring ways to blend their signature 2D style with our 3D and VFX-driven work,” says Max Murphy, Covert managing director & partner. “This partnership also broadens the creative zeitgeist of both studios, enabling us to help clients connect with their diverse consumer base by crafting brand stories with authenticity and cultural nuance.”
Aniverse's (L-R) Selahattin Iltas and Ahmet Iltas
With more than 20 years of combined experience working in the advertising, production and animation industries, Ahmet Iltas and his brother, Selahattin Iltas, launched Aniverse in 2017 with the mission of creating a world-class animation studio built around international talent. As the studio grew in revenue and expanded its clientele, there came a demand to bring more talent in-house.
“Keeping the majority of our talent in-house has been key to our creative culture and growth as we have honed our specialty in 2D animation and crafting stories and characters with depth,” says Ahmet Iltas, ECD of Aniverse. “For us, the excitement lies in the subtle details that make our work stand out – playing with light, textures, illustration styles, and transitions.”
In addition to their commercial work, Aniverse is invested in doing more original and long-form content. They have three different short films in development, ranging from anime to traditional 2D animation styles.
“Our passion projects have been key to honing our storytelling skills — a benefit to both our clients and our team’s independent creativity – especially as everyone gets to contribute story and character ideas during scripting,” explains Selahattin Iltas, who served as Aniverse's managing partner and animation director. “With a greater creative stake, it’s an experience that allows them to discover new ways to excel in their craft as animators.”