JACKSONVILLE, FL - Creative and production studio TigerLily (www.wearetigerlily.com) recently hired Cliff Englert as its new VP of partnerships. He brings over 15 years of experience as a creative and business development professional, specializing in brand marketing content and media production. In this newly-created role, Englert will spearhead strategic initiatives to drive business growth and expand the studio’s footprint in the advertising, marketing and media industries.
Englert has held business development leadership roles at Omnicom-owned The Zimmerman Agency, Alchemy Creative and Studio City PXL. During his six-year tenure at Zimmerman, he was part of the business development team that secured key client wins, including Amtrak, Pilot Pens of America, Cooper Tires and The Islands of The Bahamas. As director of business development and creative partnerships at Alchemy Creative, Englert worked with brands such as Google, Walmart, Salesforce, Tecovas, Advance Auto Parts, and Meta over seven years at the agency. He is also a creative producer and photographer, creating B2B and B2C content for brands such as Macy's, Zuckerberg San Francisco General Hospital and Trauma Center, Parkinson's Institute and Clinical Center, Daytona Beach Area CVB and Minnetonka Moccasins.
“As TigerLily methodically expanded over the past year, it became clear that we needed a dedicated expert to continue our strategic growth,” explains Brenda Kolb, TigerLily CEO and founder. “From our first meeting with Cliff, everything clicked, and we could all sense the mutual potential. He understands how rapidly needs and issues change for clients these days, especially those with internal brand studio teams or agency structures.”
“Cliff will help bring the TigerLily flavor to more people, nationally and globally,” adds Andrew Fallon, TigerLily chief creative officer and principal. “We’ve always had a limitless creative mindset while keeping our eye on the big picture – and every person on the team, no matter their role, embraces this same philosophy. We have a deep sense of pride in our talent, leadership, and community, giving a voice to those who need it the most. Our fierce commitment to storytelling has been the driving force behind our 20-plus years in business.”
“TigerLily’s caliber of thinking, passion, and proven approach resonated with me,” adds Englert. “It very much mirrors how I collaborate with brands and agencies, which is born from asking hard and unusual questions and seeking to uncover the root of every unique pain point. The key to any successful relationship is a solutions-driven, creative-led, and brand-centric perspective that places the client's needs ahead of all else.”