LONDON — Cinesite (cinesite.com), the global provider of visual effects and animation services, has appointed Adipat Virdi executive director, XR, overseeing the company’s XR initiatives worldwide. He brings two decades of experience and a proven track record of working in XR and immersive technologies.
Virdi's background is in experience design and immersive storytelling. These skills helped bring projects to life for a range of brands and organizations, including BBC, Sony, Netflix, Virgin Atlantic, HSBC, NASA, Charlotte Tilbury, Balenciaga, Lamborghini, Nike and Real Madrid. He joins Cinesite from Facebook (Meta), where he was the global creative product lead for immersive, spearheading the emerging platforms team's exploration of VR/XR and immersive experiences.
“We are thrilled to welcome Adi to the Cinesite group,” states Cinesite’s CEO, Antony Hunt. “His expertise in XR will be invaluable as we continue to push the boundaries of immersive storytelling and expand our offerings in this rapidly growing market.”