NEW YORK CITY — Production company Identity (https://identityid.com) has appointed Molly Mitchell its newest executive producer. She brings an extensive sales background and a track record of cultivating talent to the company, which is now in its 25th year of business.
After many years managing talent for the likes of Big Sky Edit, Assembly Films and MacGuffin Films, Mitchell transitioned to working as a producer from production through post, as well as on the agency side. She brings a passion and keen understanding for the ever-evolving industry landscape.
In 2020, Mitchell founded Houseboat, a “floating” production house built to shape itself specifically for every campaign, with the mission of representing diverse voices and perspectives across the industry. Now at Identity, she will oversee all aspects of production and development, working with the company’s talented directorial roster to deliver groundbreaking work across various mediums.
“Molly brings great knowledge of what is happening now — the trends, the changes and the opportunities,” explains Identity founder Joe Masi. “Having run her own company, she knows what it takes to be successful, and she’s built an amazing reputation for herself. Identity is involved in many things, and I was looking for someone who could grow not just Identity, but the company as a whole. Once Molly started meeting our directors, it was obvious to all that she is the person to take us to the next level.”
“It’s invigorating to join a well-established brand that takes risks,” adds Mitchell. “We share the same enthusiasm for the future of our industry. Identity embraces a different way of thinking, and that was really important for me. I’m really drawn to creative that pushes boundaries, from quirky comedy to provocative tabletop — I like being a part of work that keeps us all on our toes!”