NEW YORK CITY — Lvly (https://www.lvly.tv), the creative studio that works with agencies and brands, has appointed Karen Hennegan executive producer for Friend or Føe, their creative editorial division. As the company redefines its place in the advertising world, Hennegan steps up to support a realignment spearheaded by newly-elected president Cara Cutrone.
Hennegan previously served as VP director of video post production at Craft Worldwide, part of McCann Worldgroup. She was also formerly an executive producer at Ataboy Studios. Her career includes key roles at Cosmo Street Editorial, where she served as operations manager and producer.
“Karen's experience working with clients on both the agency side and in post production has armed her with a unique perspective on their needs today,” states Cutrone. “Karen has witnessed firsthand the evolving role that video plays in all forms of communication. Her deep understanding of the changes in the business landscape positions her to bring innovative approaches to the Friend or Føe division at Lvly.”
Friend or Føe specializes in fashion, beauty, documentary, narrative film, commercial, entertainment, and social content.