NEW YORK CITY — The Association of Music Producers (www.associationofmusicproducers.org/) recently presented its AMP Awards, which marked the 25th year the organization has been advocating for independent music and sound companies across all forms of advertising and media. Awards were presented in more than a dozen categories, with Human’s work on Adidas’ three-minute Remember The Why spot taking home the “Ryan Barkan Best in Show Award.”
The event was held at Sony Hall in New York City and kicked off with live music by Senegalese-American singer/songwriter Marieme. One of her songs was backed by singers from the gospel group Sing Harlem. Also performing during the event was Hang The DJ, led by music industry veterans Charlie Davis and Francis Garcia, who have performed at every AMP Awards show since 2016.
Adidas’ Remember The Why takes viewers on the jagged experience of a star basketball player, who’s escaping the madness of celebrity and getting in touch with his pure love of the game. The project was created by Johannes Leonardo, who also won the David & Jan Horowitz Award for Best Original Score. It marks the second time Human’s work for Adidas and Johannes Leonardo has taken the top prize at the AMP Awards, as the company won Best in Show in 2017 with Original is Never Finished.
Additional multiple winners at the AMP Awards included the LA office of Deutsch, Wave Studios NY and Yessian Music. The following is a complete list of winners.
Ryan Barkan Best in Show Award
Human
Adidas
“Remember The Why”
Best Artist + Brand Collaboration
Presented and Sponsored by BMG/BMG Production Music
Deutsch LA
Taco Bell
“Doja Cat x Taco Bell: A ‘Contractual’ Partnership”
David & Jan Horowitz Award for Best Original Score
Human
Adidas
“Remember The Why”
Best Original Song
Marc Algranti Music
South African Tourism
“Live Again”
Best Sound Design
Wave Studios NY
The New York Times
“Independent Journalism for an Independent Life”
Best Use of Licensed Pre-Existing Recording,
Presented and Sponsored by Reservoir
TBWA\Media Arts Lab
Apple
“This Town Ain’t Big Enough for the Both of Us”
Best Use of Music and Sound in New Media Marketing
Deutsch LA
Taco Bell
“Mexican Pizza: The Musical”
Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV or Game
ABKCO Music & Records, Inc.
Netflix Media
“Wednesday Season 1 Trailer”
Excellence in Audio Only Marketing
Yessian Music
State Farm Insurance
“Jazz Bath”
Most Effective Use of Music in a Campaign
Groove Guild
Instagram
“So Much To Share”
Singing Serpent
Howler Magazine
“Howler: Group of Death”
Most Innovative Process & Execution
Antfood
Google
“Hacking Google”
Outstanding Adaptation/Arrangement
Yessian Music
Detroit Youth Choir
“DYC ‘Sweet Child O' Mine’”
Outstanding Mix
Wave Studios NY
The New York Times
“Independent Journalism for an Independent Life”
Outstanding Sonic Branding or Mnemonic
Made Music Studio
NBA on ESPN
“NBA on ESPN Signature Brand Theme”
To view all the spots, click
HERE.