NEW YORK CITY — Assembly (assembly.tv), which launched in 2021 to offer dailies, editorial, VFX, color grading and finishing for commercial and long-form work, has added Becca Falborn to its executive team. As executive producer of business development, Falborn will be responsible for developing Assembly’s client base, as well as identifying new commercial growth opportunities and services, working in collaboration with Assembly’s VP of commercial growth, Tara Holmes.
Falborn has a seasoned history in both audio and visual post production, with previous work at Nice Shoes, Hogarth and Sound Lounge. She currently works as EP of business development for both Assembly and LA-based full-service audio post company, Lime Studios.
“Becca’s deep understanding of our niche industry, paired with the impressive relationships she has developed over her years in the business, make her a perfect fit for our growing team at Assembly,” states Holmes. “Her passion for growing budding companies, producing excellent creative work and facilitating artist growth really aligns with our company values, as we look to establish ourselves as the go-to post production boutique that can help both our clients and artists define their careers.”