LOS ANGELES — Fabric (www.fabricdata.com) has appointed Kira Baca, chief revenue officer at Atelier Creative Technologies, to its board of directors. Fabric provides data solutions that help entertainment industry companies connect people with content. The company’s software enables customers to store identification, editorial, technical, discovery and AI-generated content metadata, and also provides a front-end to modern media supply chains.
Baca’s career spans more than 25 years in the media & entertainment services and technology sector. She started her career with Technicolor Creative Services, and ascended to the position of VP of business development at Deluxe Digital Studios. She is currently serving as the chief revenue officer at Atelier Creative Technologies, which she moved to after several years as chief revenue officer of Rightsline.
"My goal as a board member will be focused on providing support and guidance for the go-to market and revenue strategies of Fabric,” she explains. “Having been through a similar growth process with Rightsline, as well as leaning on my past experiences with global sales and operations at Sony and SDI Iyuno, I bring a meaningful voice of experience to the board. I also believe that having a diverse board is important, and as a woman working in leadership in tech, this is an extremely important initiative that Fabric continues to embrace with multiple appointments to senior positions filled by impressive women in the industry."
“Kira’s wealth of experience and insight makes her a natural fit for Fabric's board,” states Rob Delf, CEO of Fabric. “Her extensive tenure in the M&E landscape positions her as a valuable advisor to Fabric's leadership team, contributing her strategic acumen to guide the company's growth trajectory.”